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Execution power
How operating discipline can turn reactive reporting into reliable steering.
Managing partner, founder, investor, public speakerMichael
Michael
Jäger
Hello, I'm Michael.
Founder of Cremanski & Company, Europe's leading GTM strategy and execution consultancy.
I help B2B leadership teams and PE investors build bulletproof GTM operating systems and turn execution into EBITDA growth and enterprise value. My playbooks were forged in the trenches: scaling a startup from employee #1 to 70 people, driving 500% annual growth at another, bootstrapping my own company past €5M in revenue with personal capital on the line, and steering PE-backed GTM turnarounds.
I advise boards and leadership teams on high-leverage P&L decisions. As a speaker, panelist, and podcast guest, I deliver actionable playbooks, real metrics, and battle-tested frameworks to audiences across Europe.
About
Who I am
I founded Cremanski & Company because I watched smart companies with strong products lose enterprise value to broken commercial organizations. Since 2018, I have worked with 600+ B2B companies on the organizational and go-to-market decisions that show up in EBITDA and exit multiples.
Before consulting, I founded companies and carried the number myself, in Sales, Marketing, and Operations. I've also stepped in as interim CRO and VP Sales for businesses in the €30 to 50 million range, and sat on the advisor side of PE-backed transformations where the first 18 months decided the return.
The theory is rarely the problem. Most leadership teams already know where value is being lost. What's missing is the governance to turn that into a P&L outcome.
"Revenue is a system. And this is how EBITDA gets made."
Public speaking
Talks built from my work
I share my hands-on experience and opinion on how to build and fix revenue organisations from the inside.
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The Revenue Architect role
A new team design for B2B growth that gets rid of the silos between functions.
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CRM as an architecture decision
A practical framework for choosing a CRM by operating model.
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AI in the GTM organisation
How revenue teams decide what to buy, what to build, and where AI creates measurable value.
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AI readiness before AI rollout
Why structure, process, and clean data must come before tools and automation.
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One reporting language for many business units
How groups align portfolio reporting without erasing each company’s operating reality.
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From GTM structure to shareholder value
Why the same operating discipline that fixes pipeline chaos also drives EBITDA and exit readiness.
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Board-ready commercial diligence
What investors miss when they evaluate GTM readiness on pipeline alone, and the questions that actually predict whether a portfolio company hits its EBITDA plan.
How we can work together01 02 03
My operator perspective, applied where it matters
Speaking engagements
Keynotes, workshops, panels, and podcast guest appearances for trade fairs, in-house events, leadership offsites, and PE portfolio days.
Advisory boards
An operator’s perspective on go-to-market structure, operating models, and measurable growth steering.
Focused advisory
A second opinion for founders, executives, and investors before a structural or investment decision.
Track Record
What the numbers say
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Average revenue increase
The typical uplift our clients see after implementing the Revenue Architecture we design together.
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Projects delivered
Go-to-market audits, revenue operating models, and sales playbooks built end-to-end.
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Companies consulted
Across B2B software, services, and established companies ranging from €10 million to €200 million in revenue.
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Companies invested in
Personal capital and advisory stakes in B2B companies across Europe and the US.
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Public speaking stages stepped on
Keynotes, panels, and workshops on revenue architecture, go-to-market design, and scaling B2B sales.
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Forecast accuracy across six markets
One PE-backed portfolio company moved from reactive reporting to reliable commercial steering after a new operating setup.
Testimonials
What others say about me
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Thought LeadershipLinkedIn
What I am writing and saying
The Blog
My thoughts on revenue architecture, go-to-market design, and the operating principles behind durable growth.
Read the latest articles
Beyond Revenue
Conversations with founders, CROs, and operators who have built revenue engines that last.
3 seasons · 70 episodes
Reports
Research and frameworks published for the GTM community and the media.
10 reports published · acclaimed by the GTM community and the media
Follow me on LinkedIn to get daily updates on GTM, where to find me, and what I am working on.
Daily publications · 12,000+ followers · Monthly newsletter
Where to meet me in person
Upcoming events
I organise events, attend events, and do a lot of public speaking. Here I have added the events that I am organising.
No public dates are listed right now. Check the events calendar for what comes next.
© 2026 Michael Jäger