I share actionable playbooks, real metrics, and battle-tested frameworks from my work as a founder, operator, and advisor. My talks show how B2B organisations can design go-to-market systems where people and AI each do their best work.
Each topic connects operating decisions to the commercial outcomes leadership teams and investors need to deliver.
01
Execution power
How operating discipline can turn reactive reporting into reliable steering.
02
The AI-driven GTM operating system
How to design a GTM where people and AI each run the tasks they do best.
03
Choosing your GTM tech by operating model
A practical framework for AI, agents, automations and CRM.
04
AI in the GTM organisation
How revenue teams decide what to buy, what to build, and where AI creates measurable value.
05
Designing your GTM for AI
Why AI underdelivers without context, and how to give it the rules, data and definitions it needs.
06
One reporting language for many business units
How groups align portfolio reporting without erasing each company’s operating reality.
07
From GTM structure to shareholder value
Why the same operating discipline that fixes pipeline chaos also drives EBITDA and exit readiness.
08
Board-ready commercial diligence
What investors miss when they evaluate GTM readiness on pipeline alone, and the questions that actually predict whether a portfolio company hits its EBITDA plan.
Formats
On stage, in the room, or on air
Keynotes
Workshops
Panels
Podcast guest appearances
Audiences and events
Built for people who carry the number
Trade fairs
In-house events
Leadership offsites
PE portfolio days
Testimonials
What others say about me
“
A true strategic partner.
Robert Anders
Director Therapist Network, Sunday Natural
“
It’s exactly what we wanted, and even more. Michael didn’t just fill a gap; he built the foundation for what comes next.
Johannis Hatt
Co-founder & CEO, Productsup
“
We didn’t expect how big the impact would be.
Florian Dostert
Co-founder & CEO, SYNTINELS
Your event
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